We've had an inquiry about the meaning of this years Conference title. Great question! Here is an excerpt from Dr. Steven Lamberg's article in DSP.
— This year the title of the program is Unreasonable Dip and Bounce. This headline draws
from three popular books. The first being Unreasonable Hospitality, written by Will Guidara of Eleven Madison Park fame, and expresses the pressing energy to give people more than they expect. The Dip is from Seth Godin’s book by the same name and refers to overcoming the normal setbacks to achieve your goals. Finally Bounce, by Mathew Syed, refers to finding confidence and provoking the positive to become a champion at anything. These three words embody the qualities of our membership. —
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